Four3 Physical Therapy + Performance
Using brand strategy as a growth engine for performance-driven care
Founded with a mission to support lifelong movement, Four3 combines physical therapy, performance training, and personalized health coaching into a single, high-touch experience. With a client base ranging from student athletes to aging adults, their model blends elite-level care with everyday accessibility.
Rooted in New Jersey, Four3 came to Esme Collective at a pivotal moment of expansion—evolving from a single location into a fast-growing network of clinics. They needed a brand system and space design that could flex across audiences, scale across markets, and stay rooted in their values of strength, trust, and personal connection.
Challenge
Our challenge was to craft a brand that felt both high-performance and deeply personal, with the flexibility to grow across locations without losing its sense of care.
