The James Hotel
Legacy Project / TritonicEvolving a hospitality brand that defined “luxury liberated”
The James Hotel blended classic architecture with contemporary design they offered guests a thoughtful, unpretentious take on upscale hospitality. With its flagship in Chicago and an outpost in SoHo, New York, the brand sought to express a refined point of view: luxury, liberated.
As agency of record, we worked across both properties to shape a cohesive brand identity and guest experience. Our work spanned everything from in-room print materials to broader brand touchpoints, ensuring each detail felt intentional, elevated, and unmistakably James.
Impact
Our approach helped reinforce The James as a forward-thinking hotel brand—rooted in sophistication, yet free from convention.
