Topology
Designing a brand as dynamic and values-driven as the places they help build.
Topology offers a fresh, human-centered approach to planning, project management, and real estate development—bringing both heart and rigor to the work of reshaping cities. With services spanning land use, redevelopment, policy planning, and real estate strategy, they help leaders turn bold ideas into long-term impact.
Our work with Topology extended over the course of a full year, reflecting a deep, collaborative investment in reshaping not just their brand, but how it functions across their organization. When we began, the firm had cycled through multiple brand exercises, visual templates, and style guides—none of which aligned with the way they actually worked.
Together, we built a brand system that was both expressive and operational—one that could be easily used by every member of the team, not just the marketing directors. From proposal decks to reports to internal tools, we created assets that could live outside the Adobe ecosystem and thrive within their day-to-day Microsoft platform. The result: a brand that feels like Topology and functions like them, too.
Challenge
To translate Topology’s clarity, energy, and values into a design system that was modern, scalable, and fully integrated into their internal workflows—from creative teams to project managers.
Impact
By capturing the firm’s voice and building tools designed for real-world use, we helped Topology communicate more confidently, consistently, and authentically—strengthening their position and setting them up for long-term growth.
Website: topology.is
